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Duolingo

Solving for effective
real-world communication

2022

Using the key stages of immersion, insight, and ideation to investigate Duolingo's service logic.

course

Service Design: A Systemic Perspective

professor

Brandon Ward

Objective

Duolingo is innovating constantly when it comes to gaining real-world communication skills, however, they haven't leveraged their existing community of learners yet. I'll most likely focus on how to increase interaction with the current community, and the possibility of involving native speakers in the various steps of the learning journey.

Frameworks Used

Value Exchange Visualization

Customer Journey Map & Problem Framing

Stakeholder Map

Service Blueprint

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Tools Used

Figma

Sketch

Miro

Value Exchange Visualization
SERV700_MID (2).png
Customer Journey Map
& Problem Framing
image (42) (1).png
Stakeholder Map
image (50).png
Service Blueprint
SERV700_MID (3).png
Research Plan
image (52).png
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